Event promotion / UK cities

Promote your event to people planning a night out.

Advertise your event across relevant whatnightout discovery pages from £15, with featured placement and a detailed campaign report. If you only need a standard listing, submitting an event remains free.

Local city placement

A promoted event joins a city feature capped at five paid cards, keeping the placement visible.

Relevant category reach

Approved genre and event-type tags determine where the event can appear. Unrelated categories are not added for reach.

Campaign reporting

Reporting covers featured impressions, event-card clicks, event-detail views and outbound ticket-link clicks.

Local promotion pages

Choose where you want to promote your event

Each city page shows the current local event mix, the matching discovery surfaces, transparent pricing and a pre-filled enquiry for that location.

Introductory pricing

Free listing or paid promotion: choose what you need.

A standard approved listing can appear in normal search and event browsing for free. Paid promotion adds priority placement for one agreed event and campaign window.

Largest cities

London, Manchester and Birmingham

One week
£35
Two weeks
£60

Mid-sized cities

Nottingham, Liverpool, Bristol and Leicester

One week
£19
Two weeks
£29

Other cities

Leeds, Newcastle, Glasgow, Edinburgh, Southampton, Sheffield, Cardiff, Brighton and Exeter

One week
£15
Two weeks
£20

No subscription; campaign report included. No VAT is currently charged.

Prices are set by city, based on the recent traffic and ticket interest we see there, so promotion stays good value wherever your event is. These are introductory trial prices, and we review them regularly as our audience grows.

Event promotion questions

Is listing an event on whatnightout free?

Yes. You can submit an event for review without buying promotion. Paid promotion is optional and changes where an approved event appears across relevant discovery pages.

Where does a promoted event appear?

An eligible promoted event can appear in its city feature, on matching genre and event-type pages, and as the first sponsored result beside genuinely related events.

What does event promotion cost?

Introductory promotion prices depend on the city. In London, Manchester and Birmingham, it costs £35 for one week or £60 for two weeks. In Nottingham, Liverpool, Bristol and Leicester, it costs £19 for one week or £29 for two weeks. In Leeds, Newcastle, Glasgow, Edinburgh, Southampton, Sheffield, Cardiff, Brighton and Exeter, it costs £15 for one week or £20 for two weeks. No VAT is currently charged, and there is no subscription.

Can I keep my existing ticket provider?

Yes. Your existing ticket or event link stays attached to the listing. Promotion improves discovery on whatnightout; it does not replace your ticketing setup.