AJAM Festival 2027

AJAM Festival returns for 2027 – bigger than ever.

Since launching in 2018, AJAM has grown into the UK's largest snowsports and après festival, bringing together students, athletes, brands, and music lovers from across the country for one unforgettable day.

Expect the return of our signature freestyle and racing competitions, the iconic SUBBUS stage, world-class riders, live entertainment, and an even bigger music programme spanning garage, bassline, DnB, house, techno, disco, and classic après anthems.

Throughout the day, open competitions for all abilities will give skiers and snowboarders the chance to compete for major prizes, while DJs and performers keep the energy high, and crowds entertained from first lifts to last call.

Off the slopes, explore our festival village featuring leading snowsports brands, exhibits, food vendors, bars, and exclusive partner experiences.

As the sun goes down, the festival transforms into the UK's biggest après party, with headline DJs, live performers, and thousands of students celebrating together long into the night.

Whether you're competing, supporting your university club, discovering new brands, or simply coming for the atmosphere, AJAM Festival 2027 promises an unrivalled day of snowsports, music, and après culture.