J-Digs UK Pop Up Launch

London, UK – August 4th 2026 – Japanese music and lifestyle brand J-DIGS will make its UK debut this August with a four-day pop-up at GOODHOOD, bringing together exclusive merchandise, Japanese vintage vinyl, and a celebration of the country's vibrant music and creative culture.

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The pop-up launches on Thursday 6 August at 11:00am during GOODHOOD’s regular store hours, followed immediately by a special after-hours Launch Activation from 7:00pm–8:00pm featuring complimentary Japanese sake provided by Hakutsuru Sake. The pop-up will continue throughout the weekend across store opening hours at GOODHOOD, 15 Hanbury Street, London E1 6QR.

The activation has been timed to coincide with the sold-out London performance of legendary Japanese guitarist Masayoshi Takanaka at Crystal Palace Bowl on Friday 7 August, giving fans and visitors to the capital an opportunity to immerse themselves in Japanese music and culture across the weekend. Ahead of the event, J-DIGS has also launched an official Japanese Fusion & City Pop playlist to set the mood for the pop-up and concert.

Visitors can browse a carefully curated collection of rare Japanese vintage records provided by Face Records—including City Pop, J-Jazz, and other influential genres—alongside original releases from Masayoshi Takanaka and official J-DIGS / Nippon Columbia catalog vinyl reissues. The pop-up will also feature an exclusive range of specially licensed Masayoshi Takanaka merchandise and collectible items, celebrating the visual identity and creativity that has made Japanese music culture increasingly influential around the world.

The launch evening will feature a DJ set from Wolf Tapes, providing a soundtrack inspired by Japanese artists and rare vinyl discoveries, while creating an informal space for music fans, collectors, and creatives to connect.

Throughout the campaign, J-DIGS will collaborate across social media with GOODHOOD, Shotengai (Beams & Co), and Masayoshi Takanaka's official channels, helping introduce the brand to UK audiences through a series of collaborative content pieces surrounding the launch.

J-DIGS is a Japanese music and lifestyle brand celebrating the country's rich creative culture through carefully curated merchandise, vinyl, collectibles, and collaborations. Inspired by Japan's influential music scenes and contemporary design, the brand connects fans with products and discoveries that showcase the depth and diversity of Japanese creativity.

"We are thrilled to bring J-DIGS to London for our very first UK pop-up at GOODHOOD. Japanese City Pop, J-Jazz, and vinyl culture have built an incredible global community, and timing this alongside Masayoshi Takanaka’s show makes it even more special. We can't wait to share our catalog reissues, rare vintage finds, and exclusive merch with music lovers in East London."

— Takayuki Oki, J-DIGS Project Lead

The J-DIGS pop-up is free to attend, with visitors invited to drop in throughout the weekend to explore the collection, discover rare Japanese records, and experience one of Japan's most exciting contemporary music and lifestyle brands.